The News Movement

The News Movement is a digital media platform on a mission to turn the newsroom on its head. We are doing news differently by putting audiences at the center of every story. Guided by the ethos "Beside our audience, reporting their reality," the rebrand was an opportunity to build a visual identity as bold and intentional as the journalism behind it. Working alongside London-based agency 20(something), I served as a key internal stakeholder in shaping the rebrand from the ground up. Collaborating closely with the Editor in Chief and Head of Commercial to guide strategic and creative decisions throughout the process, once the brand was handed off I led the internal rollout, building the systems and frameworks needed to bring the new identity to life across every touchpoint. I've been directing a team of 10+ producers, editors, and journalists in applying the brand consistently to their work ahead of the public launch for the course of the last year.